About Us

Our Services

Unlock your company’s potential with tailored product marketing solutions that drive results. Whether you need strategic leadership, hands-on execution, or collaborative workshops, Echidna Engage is here to help you grow, scale, and succeed.

A cute Echidna with colouring pencils

Comprehensive product marketing solutions for precision growth

At Echidna Engage, we provide a full spectrum of product marketing services designed to meet the unique needs of B2B startup and scaling tech companies. From strategic fractional marketing leadership to hands-on execution, our services are crafted to ensure business stands out in a competitive market.

Rocket Icon

Go to Market Strategy & Planning

Launch Your Product with Precision and Impact: Develop and implement a comprehensive go-to-market strategy that aligns with your business goals. We focus on identifying the right channels, target personas, and messaging to ensure your product reaches the right audience at the right time, driving faster market adoption and revenue growth.

Lighbulb Icon

Market & Competitive Research

Stay Ahead with Data-Driven Market Insights: Gain a competitive edge with in-depth market and competitor research. We analyse market trends, customer needs, and competitor strategies to inform your go-to-market approach, helping you make data-driven decisions that position your product for success in a crowded market.

Target Icon

Product Messaging & Proposition

Craft Compelling Messaging that Resonates: Define and refine your product’s messaging and value proposition to align with your Ideal Customer Profile (ICP) and user personas. We ensure your messaging speaks directly to the pain points and motivations of your target audience, driving engagement and conversion.

Hand with heart icon

Sales Enablement

Empower Your Sales Teams and Partners to Succeed: Equip your sales teams and channel partners with high-impact sales collaterals and content. We create case studies, brochures, explainer videos, whitepapers, presentations, webinars, and fact sheets that clearly communicate your product’s value, accelerating sales cycles and driving revenue.

Megaphone Icon

Digital Marketing

Boost Your Online Presence with Targeted Digital Strategies: Enhance your visibility and reach with tailored SEO strategies, LinkedIn campaigns, and Google Ads. We optimise your digital marketing efforts to attract the right audience, increase lead generation, and drive sustainable growth for your B2B tech business.

Fist Icon

Web Design

Transform Your Website into a Lead-Generating Powerhouse: Revamp your website to align with market research and target personas. We design modern, responsive websites that not only look great but are also optimised for SEO and conversion, ensuring your online presence supports your overall business objectives.

Flexible engagement models tailored to your needs

A few ways we can work together.

At Echidna Engage, we understand that every business has different needs and resources. That’s why we offer flexible engagement models to suit your specific requirements. Whether you need ongoing strategic support, a hands-on partner to execute your vision, or collaborative workshops to refine your approach, we have a solution that works for you.

A cute Echidna leading a line of other Echidnas

Lead with Authority

Offering fractional product marketing leadership, our 'Lead' model delivers strategic oversight and experienced guidance. Ideal for setting up new marketing functions or guiding through transitions, we provide effective interim leadership without the long-term overheads of a full-time executive.

A cute Echidna with colouring pencils

Do with Impact

We roll up our sleeves alongside your team in our' Do' engagement. As hands-on marketing experts, we focus on tangible deliverables such as designing impactful campaigns, executing targeted marketing initiatives, and crafting compelling content. This approach turns ideas into real-world deliverables.

Cute Echidna's having a meeting

Think Collaboratively

From crafting effective go-to-market strategies to resolving sales funnel challenges and boosting partner engagement, our expert insights and facilitated workshops are designed to sharpen your market approach, enhancing both direct sales and channel partnerships for maximum impact.

A cute Echidna watching a sunrise

Guide with Expertise

We offer tailored coaching and mentoring, covering strategic planning, market analysis, and campaign execution. Our goal is to build resilience and adaptability, fostering a culture of continuous learning and innovation for long-term growth.

Pricing

Transparent pricing for every budget

At Echidna Engage, we believe in providing clear, upfront pricing tailored to your needs. Our flexible pricing models ensure you get the most value for your investment, whether you’re engaging with us for fractional leadership, project-based work, or ongoing support. Explore our pricing options and find the right fit for your business.

Leadership Icon
Lead with Authority
$6,000
Per Month. Pause or stop anytime
Includes:
Marketing leadership, strategy and advisory
Marketing plan, roadmap and execution, including brand work
Run the day-to-day product marketing tasks and activities
Own the marketing budget, metrics and dashboard
Oversee and co-ordinate external agencies and vendors
Get started
Art Supplies Icon
Do with Impact
$19,500
Per Sprint. Pause or stop anytime
Includes:
Product marketing capability that scales as your team grow
Delivered in 4 weeks — we agree on the scope and approach
In-person or virtual sprint kick-off workshop
Weekly calls and Slack or Teams for ongoing support and feedback
We'll work with you 1:1
Get started
Workshop Icon
Think Collaboratively
$4,100
Per Workshop. Up to 8 participants
Includes:
4-hour workshop facilitation; remote or in-person
Canva/Figma board for you to keep
We'll work with you 1:1
Optional coaching calls available ($210/hour)
Get started
Coaching Icon
Guide with Expertise
$1,750
Per Month. Pause or stop anytime
Includes:
Tailored coaching & mentoring
Practical toolkits and resources
Regular review and feedback session
Get started
Note: Prices are a guide and may change depending on an agreed scope of work and budget allocations. All pricing is in Australian Dollars (AUD) and are exclusive of GST. Payment plans are available upon request.

Let us help you accelerate your growth?

Unlock the power of precision fractional product marketing with Echidna Engage.

A cute Echidna riding a toy rocket ship