About Us
We help technology businesses achieve their goals through engaging product marketing solutions.
Meet Your Product Marketing Expert.
Peter’s journey in product marketing is a story of expertise and innovation, deeply rooted in the dynamic world of technology. His career, marked by significant roles at Xerox and Canon, provided a robust foundation for understanding the intricacies of market strategies in large enterprises. However, it was his venture into the startup ecosystem that truly showcased his prowess.
At the core of Echidna Engage’s narrative is the success story of Secure Code Warrior, an Australian startup. Peter’s strategic guidance was instrumental in scaling their market presence globally. His approach, blending keen market insights with a tailored go-to-market strategy, resonated with the startup’s needs and propelled its growth, underlining the power of focused product marketing.
Today, Echidna Engage is a testament to Peter’s ability to bridge the gap between technological innovation and commercial success. His journey encapsulates a blend of corporate discipline and startup agility, offering a unique perspective to tech startups and scale-ups. Through Echidna Engage, Peter brings this wealth of experience to your venture, ensuring your innovative ideas find their place in the competitive market.
Project Showcase
At Echidna Engage, we take pride in delivering tailored, impactful solutions that drive measurable results for our clients. Explore our portfolio to see how we’ve applied our expertise across a variety of projects, from fractional marketing leadership to content creation and more. Each example demonstrates our commitment to excellence and our ability to transform challenges into growth opportunities.
Fractional Marketing Leadership for SecureCo.
Transition SecureCo from a direct-selling managed services company to a SaaS voice orchestration company with a channel-first go-to-market strategy.
- Brand Awareness
- Demand Generation
- Partner Acquisition and Activation
Developed and executed a detailed marketing plan to align marketing and sales within budget. Monthly reporting enabled rapid course corrections.
The strategic marketing plan ensured focused efforts and maximised ROMI, successfully positioning SecureCo as leader in CX transformation market, driving demand, and accelerating growth.
High-impact sales collaterals and campaigns.
To equip sales teams with a full-range of comprehensive collaterals and tools that clearly communicate the product and brand value to prospects, driving engagement and supporting sales.
- Research & Strategy
- Copywriting & Design
- Campaign execution & Optimisation
I created a full suite of sales materials, including white papers, case studies, brochures, sales presentations, battle cards, video explainers and walk-through demos that resonated with target personas. Additionally, I crafted and executed targeted ABM campaigns, including email templates, landing pages, and in-app messaging, that drove awareness and increase leads.
These tools and campaigns significantly improved messaging clarity, boosted prospect engagement, and shortened sales cycles, leading to higher conversion rates and stronger alignment with marketing strategies.
Crafting precise messaging for targeted growth
Develop clear and compelling messaging that engages your ideal customer profile (ICP), driving targeted growth and improving market positioning.
- User / Market Research
- Persona Development
- Proposition & Messaging
I led the precision targeting initiative, defining ICPs and developing distinct personas, such as Developer and AppSec, for Secure Code Warrior. This process involved conducting in-depth interviews and using the Jobs-to-Be-Done framework to understand user and buyer needs.
The refined messaging and propositions significantly enhanced marketing effectiveness, improving Return on Marketing Investment (ROMI) and speeding up sales velocity (>50% - 146 Days to 73 Days).
Bringing Strategy to Life: Website Transformation Sprint
Revamp an outdated website to align with the company’s new focus, enhancing marketing and sales effectiveness through a comprehensive, rapid transformation.
I led the overhaul Sat.One’s website, starting with wire-framing and high-fidelity prototypes to ensure the new design aligned with their enterprise LEO solutions focus. The project involved crafting precise copy, building a responsive and visually engaging site, and integrating AI-generated imagery for a modern touch. I also implemented technical SEO strategies and integrated analytics to optimise search visibility and track performance, along with CRM integration to support lead generation and management.
The 3-week sprint delivered a modern, SEO-optimised platform that drives lead generation and enhances overall business operations.
Let us help you accelerate your growth?
Unlock the power of precision fractional product marketing with Echidna Engage.
